Primary Purpose
This website serves as a professional marketing portfolio that demonstrates my skills in digital marketing strategy, content creation, SEO, and brand communication to potential employers and marketing agency recruiters. It functions as a living resume, a curated space where my academic work, personal projects, and industry knowledge are presented in a credible, professional context.
Strategic Goals
1. Establish a searchable online presence so recruiters can discover me organically through Google.
2.Showcase at least three portfolio projects demonstrating strategy, copywriting, and analytics skills.
3.Demonstrate practical knowledge of WordPress, SEO best practices, and content marketing through the blog.
4.Generate inbound contact inquiries from at least one potential employer or collaborator per month by graduation.
5.Build authority in the digital marketing niche through consistent, SEO-optimised blog content.
Target Audience
Primary Audience – Marketing managers and talent acquisition specialists at mid-size B2B companies in Vancouver, BC.
Secondary Audience – Freelance clients and small business owners seeking part-time digital marketing support
Tone & Style – Professional, data-informed, approachable — balancing strategic credibility with personal warmth
Audience Behaviour – Will scan on mobile, spend <60 sec on first visit — site must load fast and communicate value immediately
Chosen Provider: HostPapa
Cheap and Canada-based.
Technical Setup
markbalisi.com