Projects
My most recent work
01
Yoga At The Quay
02
Casa Mineira
03
Kasandy
04
Sophee Botanics
Skills
Digital Marketing
Broad execution, channels, and tools used to reach audiences
- SEO & SEM Optimization
- Social Media Optimization
- Email Marketing (Mailchimp / HubSpot)
- Digital Advertising (Google Ads)
- CRM Tools (Salesforce, HubSpot)
- Market Research & Audience Analysis
- Strategic Planning
- One free ticket per special exhibition
- Two single-use guest passes per year
Inbound Marketing Optimization
Focused on attracting, converting, and improving the customer journey
- Conversion Rate Optimization (CRO)
- Customer Segmentation
- CRM Tools (Salesforce, HubSpot)
- Email Marketing (Mailchimp / HubSpot)
- Market Research & Audience Analysis
- Strategic Planning
Content Marketing
Creating and managing content to attract and engage audiences
- Content Marketing
- Strategy
- Content Creation
- Brand Strategy Development
- Social Media Optimization
Certifications
Semrush Certifications
Semrush Academy
- Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers
- Social Media Marketing Crash Course
- Advanced Content Marketing with Brian Dean
Certified Digital Marketing Associate
Digital Marketing Institute
- Digital Opportunity
- Digital Landscape
- Social Media and Online Shopping
- Social Media
- Online Shopping
- Data
- Privacy
- Cybersecurity
- AI and the Organization
- Artificial Intelligence
- AI
- Strategy and the Digital Organization
Email Marketing Certification
HubSpot
- Email Marketing
- Automation
- Website Design
- Data Privacy
- Inbound Marketing
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5 On-Page SEO Techniques Every Marketing Student Should Know
You don’t need to be a developer to understand SEO. These five on-page techniques are practical, free, and will immediately improve how search engines — and real humans — find and read your content. Search Engine Optimisation sounds complicated — and the technical side of it genuinely is. But on-page SEO, the practice of optimising individual…
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The Beginner’s Guide to Social Media Marketing in 2025
Social media marketing has never been more crowded — or more powerful. Here’s what every marketing student needs to know to build an effective social strategy from scratch, backed by real platform data. If you’ve ever stared at a blank content calendar wondering where to start, you’re not alone. Social media marketing is one of…