{"id":150,"date":"2026-04-12T06:47:00","date_gmt":"2026-04-12T06:47:00","guid":{"rendered":"https:\/\/markbalisi.com\/?p=150"},"modified":"2026-04-12T06:47:01","modified_gmt":"2026-04-12T06:47:01","slug":"5-on-page-seo-techniques-every-marketing-student-should-know","status":"publish","type":"post","link":"https:\/\/markbalisi.com\/?p=150","title":{"rendered":"5 On-Page SEO Techniques Every Marketing Student Should Know"},"content":{"rendered":"\n

You don’t need to be a developer to understand SEO. These five on-page techniques are practical, free, and will immediately improve how search engines \u2014 and real humans \u2014 find and read your content.<\/em>

Search Engine Optimisation sounds complicated \u2014 and the technical side of it genuinely is. But on-page SEO<\/strong>, the practice of optimising individual pages and posts to rank higher in search results, is something any marketing student can learn and apply today with zero budget and no coding skills.<\/p>\n\n\n\n

I’ve been studying digital marketing for three years, and these five techniques have consistently made the biggest difference in how my content performs in Google. If you’re building a portfolio website or writing a blog, start here.<\/p>\n\n\n\n

What is On-Page SEO?
On-page SEO refers to all optimisations you make directly within a webpage to improve its ranking in search engine results pages (SERPs). Unlike off-page SEO (link building), on-page SEO is entirely within your control \u2014 which makes it the perfect starting point.<\/pre>\n\n\n\n
The 5 Techniques<\/h2>\n\n\n\n
1<\/p>\n\n\n\n
Optimise Your Title Tag and Meta Description<\/p>\n\n\n\n
The title tag<\/strong> is the clickable headline that appears in Google search results. The meta description<\/strong> is the short paragraph beneath it. Together, they are the first impression your page makes \u2014 and they directly affect whether someone clicks through to your site.<\/p>\n\n\n\n
    \n
  • Title tag should be\u00a050\u201360 characters<\/strong>\u00a0\u2014 longer gets cut off in Google<\/li>\n\n\n\n
  • Include your\u00a0primary keyword<\/strong>\u00a0as close to the beginning as possible<\/li>\n\n\n\n
  • Meta description should be\u00a0150\u2013160 characters<\/strong>\u00a0\u2014 write it like ad copy<\/li>\n\n\n\n
  • Use\u00a0Yoast SEO plugin<\/strong>\u00a0in WordPress to fill these in \u2014 it shows you a live preview<\/li>\n<\/ul>\n\n\n\n
    Example<\/p>\n\n\n\n
    Page About Our Marketing Services | Company<\/p>\n\n\n\n
    Digital Marketing Services Vancouver | [Your Name] Portfolio<\/p>\n\n\n\n
    2<\/p>\n\n\n\n
    Use Heading Tags Correctly (H1, H2, H3)<\/p>\n\n\n\n
    Heading tags create structure for both readers and search engines. A well-organised page with clear headings is easier to scan, signals content hierarchy to Google’s crawlers, and improves accessibility.<\/p>\n\n\n\n
      \n
    • Each page should have exactly\u00a0one H1<\/strong>\u00a0\u2014 this is your page title in WordPress<\/li>\n\n\n\n
    • Use\u00a0H2 tags<\/strong>\u00a0for your main sections and include relevant keywords naturally<\/li>\n\n\n\n
    • Use\u00a0H3 tags<\/strong>\u00a0for sub-points within H2 sections<\/li>\n\n\n\n
    • Never skip heading levels (don’t jump from H1 to H4)<\/li>\n\n\n\n
    • In WordPress: use the\u00a0Heading block<\/strong>\u00a0and select the level from the toolbar<\/li>\n<\/ul>\n\n\n\n
      3<\/p>\n\n\n\n
      Write a Focus Keyphrase and Use It Naturally<\/p>\n\n\n\n
      A focus keyphrase<\/strong> is the main search term you want your page to rank for. It should appear in your title tag, first paragraph, at least one H2 heading, and throughout the body text \u2014 but only where it reads naturally.<\/p>\n\n\n\n
        \n
      • Choose a keyphrase with\u00a0search intent<\/strong>\u00a0in mind: informational (“how to”), navigational (brand names), or transactional (“buy”, “hire”)<\/li>\n\n\n\n
      • Aim for\u00a0long-tail keyphrases<\/strong>\u00a0(3\u20135 words) \u2014 they have lower competition and clearer intent. Example: “social media marketing tips for students” beats “marketing tips”<\/li>\n\n\n\n
      • Use\u00a0Yoast SEO<\/strong>\u00a0in WordPress \u2014 enter your focus keyphrase in the Yoast panel at the bottom of the post editor. It will flag where you need to add it.<\/li>\n\n\n\n
      • Never keyword-stuff<\/strong>\u00a0\u2014 Google penalises unnatural repetition<\/li>\n<\/ul>\n\n\n\n
        Focus Keyphrase for This Post<\/p>\n\n\n\n
        “on-page SEO techniques for marketing students” \u2014 appears in the title, opening paragraph, and H2 headings throughout this post.<\/p>\n\n\n\n
        4<\/p>\n\n\n\n
        Optimise Every Image with Alt Text<\/p>\n\n\n\n
        Search engines cannot see images \u2014 they read alt text<\/strong>, the written description attached to every image on your site. Alt text also makes your site accessible to users with visual impairments who use screen readers, which is both an ethical consideration and a ranking factor.<\/p>\n\n\n\n
          \n
        • Every image on your site must have alt text \u2014 no exceptions<\/li>\n\n\n\n
        • Describe the image accurately and include your keyphrase where it genuinely fits<\/li>\n\n\n\n
        • Keep alt text under\u00a0125 characters<\/strong><\/li>\n\n\n\n
        • In WordPress: click any image in the block editor \u2192 find the\u00a0Alt Text<\/strong>\u00a0field in the right sidebar \u2192 type your description<\/li>\n\n\n\n
        • For your featured image: Media \u2192 Library \u2192 click image \u2192 edit the Alt Text field<\/li>\n<\/ul>\n\n\n\n
          Alt Text Example<\/p>\n\n\n\n
          image1.jpg  (no alt text)<\/p>\n\n\n\n
          “Marketing student reviewing on-page SEO analytics dashboard on laptop.”<\/p>\n\n\n\n
          5<\/p>\n\n\n\n
          Add Internal Links Between Your Pages and Posts<\/p>\n\n\n\n
          Internal linking<\/strong>\u00a0is the practice of connecting your pages and posts to each other using hyperlinks. It helps Google discover all your content, understand the relationship between your pages, and distribute “link equity” (ranking power) across your site.<\/p>\n\n\n\n
            \n
          • Every blog post should link to\u00a0at least 2\u20133 other pages<\/strong>\u00a0on your site<\/li>\n\n\n\n
          • Use\u00a0descriptive anchor text<\/strong>\u00a0\u2014 the clickable words should describe where the link goes. “Click here” tells Google nothing; “my digital marketing portfolio” tells it everything.<\/li>\n\n\n\n
          • Link to your most important pages from multiple posts (e.g., always link to your Portfolio or Contact page)<\/li>\n\n\n\n
          • In WordPress: highlight text in the block editor \u2192 click the Link icon \u2192 search for and select any published page or post<\/li>\n<\/ul>\n\n\n\n
            #<\/th>Technique<\/th>Where to Do It in WordPress<\/th>SEO Impact<\/th>Time Required<\/th><\/tr><\/thead>
            1<\/strong><\/td>Title Tag & Meta Description<\/td>Yoast SEO panel (below post editor)<\/td>High<\/td>5 min per page<\/td><\/tr>
            2<\/strong><\/td>Heading Tags (H1\u2013H3)<\/td>Block editor \u2192 Heading block<\/td>High<\/td>10 min per post<\/td><\/tr>
            3<\/strong><\/td>Focus Keyphrase Placement<\/td>Yoast SEO panel \u2192 Focus Keyphrase field<\/td>High<\/td>15 min per post<\/td><\/tr>
            4<\/strong><\/td>Image Alt Text<\/td>Block editor sidebar or Media Library<\/td>Medium<\/td>2 min per image<\/td><\/tr>
            5<\/strong><\/td>Internal Linking<\/td>Block editor \u2192 Link icon on selected text<\/td>Medium<\/td>5\u201310 min per post<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
            Putting It All Together<\/h2>\n\n\n\n
            The good news is that once you’ve done these five steps for one page or post, the process becomes second nature. Most professional marketers complete on-page SEO in under 20 minutes per piece of content \u2014 it’s a small time investment with compounding returns as your content ages in search results.<\/p>\n\n\n\n
            For marketing students specifically, demonstrating that your portfolio website is SEO-optimized is itself a powerful portfolio item. An employer who sees that you understand keyphrase research, metadata, and content structure will take you more seriously than a candidate who can only talk about theory.<\/p>\n\n\n\n
            Next <\/strong>Steps:\u00a0<\/strong>Once<\/span> you’ve applied these five techniques, go to Google Search Console (connect it via Google Site Kit) and submit your XML sitemap (Yoast SEO generates this automatically at yoursite.com\/sitemap.xml). This tells Google to index your new content faster.<\/p>\n\n\n\n
            SEO is a long game. You won’t rank on page one overnight. But every post you optimize correctly is an asset that compounds over time \u2014 and that patience and consistency are exactly what separates good marketers from great ones.<\/p>\n\n\n\n
            Tags: SEO, on-page SEO, WordPress, SEO, Yoast, SEO, content marketing, digital marketing tips

            Mark Balisi 
            4th-year Business Administration (Marketing) student. Passionate about digital strategy, content marketing, and helping brands grow their online presence. Currently building my marketing portfolio \u2014 connect with me on LinkedIn.<\/p>\n","protected":false},"excerpt":{"rendered":"
            You don’t need to be a developer to understand SEO. These five on-page techniques are practical, free, and will immediately improve how search engines \u2014 and real humans \u2014 find and read your content. Search Engine Optimisation sounds complicated \u2014 and the technical side of it genuinely is. 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