{"id":131,"date":"2026-04-12T06:25:44","date_gmt":"2026-04-12T06:25:44","guid":{"rendered":"https:\/\/markbalisi.com\/?page_id=131"},"modified":"2026-04-12T06:25:45","modified_gmt":"2026-04-12T06:25:45","slug":"assignment-notes","status":"publish","type":"page","link":"https:\/\/markbalisi.com\/?page_id=131","title":{"rendered":"Assignment Notes"},"content":{"rendered":"\n

Primary Purpose<\/strong>
This website serves as a professional marketing portfolio that demonstrates my skills in digital marketing strategy, content creation, SEO, and brand communication to potential employers and marketing agency recruiters. It functions as a living resume, a curated space where my academic work, personal projects, and industry knowledge are presented in a credible, professional context.

Strategic Goals<\/strong><\/p>\n\n\n\n

1. Establish a searchable online presence so recruiters can discover me organically through Google.<\/p>\n\n\n\n

2.Showcase at least three portfolio projects demonstrating strategy, copywriting, and analytics skills.<\/p>\n\n\n\n

3.Demonstrate practical knowledge of WordPress, SEO best practices, and content marketing through the blog.<\/p>\n\n\n\n

4.Generate inbound contact inquiries from at least one potential employer or collaborator per month by graduation.<\/p>\n\n\n\n

5.Build authority in the digital marketing niche through consistent, SEO-optimised blog content.

Target Audience
Primary Audience –<\/strong> Marketing managers and talent acquisition specialists at mid-size B2B companies in Vancouver, BC.
Secondary Audience –<\/strong> Freelance clients and small business owners seeking part-time digital marketing support
Tone & Style –<\/strong> Professional, data-informed, approachable \u2014 balancing strategic credibility with personal warmth
Audience Behaviour –<\/strong> Will scan on mobile, spend <60 sec on first visit \u2014 site must load fast and communicate value immediately<\/p>\n\n\n\n

Chosen Provider:<\/strong> HostPapa
Cheap and Canada-based.

Technical Setup
markbalisi.com <\/p>\n\n\n\n



<\/p>\n","protected":false},"excerpt":{"rendered":"

Primary PurposeThis website serves as a professional marketing portfolio that demonstrates my skills in digital marketing strategy, content creation, SEO, and brand communication to potential employers and marketing agency recruiters. It functions as a living resume, a curated space where my academic work, personal projects, and industry knowledge are presented in a credible, professional context. 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